Hooters teams up with Big Brown

In what you would have to call an unusual marketing team, Big Brown, who already has a sponsorship deal with UPS, now has another sponsor: Hooters of America.

The Atlanta-based restaurant chain, best known for its chicken wings and hot waitresses, confirmed today that it has signed a deal to have its logo — an owl whose eyes are seen in the word Hooters — on the racing silks of jockey Kent Desormeaux. UPS had been Big Brown’s sole sponsor to this point.

Financial terms were not disclosed.

“We do have our logo right up on the jockey . . . We’ll have Hooters execs and Hooters girls in the winner’s circle when the horse wins,” Mike McNeil, vp-marketing at Hooters of America, told the New York Daily News.

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